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7 Lies of Anti-Ageing Revealed
I'll be the first to admit I do not enjoy controversy.
Nonetheless, there have been times when I find myself in the midst of it, despite my good intentions...
Please let me explain.
First of all, I'm sick and tired of women and men being conned into paying a fortune for anti-ageing creams, lotion, potions, and procedures that do not work - or worse - make them appear less attractive. Perhaps you've been on the receiving end of the con... an endless circle of false claims giving rise to false hope.
You see I have what you may call "insider information". With 15 years experience as a facialist and a medical intercalated degree in nutrition, I'm certainly qualified to recognize a con when I see one. So when I began to challenge the "conventional wisdom" well, the controversy began.
My intent is not to replay the controversy but to make you aware of the untruths, more precisely the lies that are being circulated about anti-ageing. And once you are armed with the truth you can make well-informed, empowered decisions about where to focus your attention while on your path to a more youthful appearance.
So, here it is, what I call the "7 Lies of Anti-ageing:
- The advertisements are telling you the truth - you can just use serums and creams to look years younger.
Truth: Most anti-ageing cosmetics do not work beyond the top layers of your skin. Effective anti-ageing strategies treat the deeper layers of the face.
- Surgery is the only answer to looking truly 10 years younger.
Truth: Hogwash! Non-surgical anti-ageing techniques have been proven to work.
- What you eat has very little effect on your skin.
Truth: A diet rich in antioxidants that is low in inflammatories has tremendous anti-ageing benefits.
- How you age is mostly genetic so nothing will work.
Truth: Up to 80% of the way you age in appearance can be due to environmental factors.
- The more expensive an anti-ageing product, the better it works.
Truth: Most expensive anti-ageing cosmetics are little more than fancy moisturisers.
- Once collagen has gone, it's gone unless you inject it.
Truth: With continued use non-invasive (no-needle) procedures can stimulate collagen production including tretinoin therapy, microdermabrasion and microcurrent electrostimulation.
- Looking good past 40 only applies to the rich and famous.
Truth: 'Please'. Try telling my age "50 - something" customers that!
Frankly, my clients are all ages, men and women, and none of them would consider invasive procedures such as Botox® or surgery. They simply don't need to. My strategies have given them a lifted, toned and smooth face without any surgical procedure.
